I looked at E Stings (both new and retired) on the official website, as well as The Ident Gallery, and have highlighted a few of my favourites. The first entries that I focused on, obviously, were the stop motion submissions.
One of the things that I like about these entries is the way the E4 logo is implemented; it’s part of the narrative and is revealed in context. I really like the actual “reveal” of it – the logo really feels like a part of the piece, not just an afterthought that’s been added later. This is something that I definitely want to come across in my submission. One of my favourite E Stings (that I was unfortunately unable to find any evidence of) was another stop motion entry that has since been retired. It featured a magician sawing a person in half and, when the table was spun around, the E4 logo was visible in the cross-section of the halved person. I really like that idea and hope to achieve something similar.
The closest example I was able to find in the most recent batch of E Stings was this one featuring nesting dolls.
Each layer of the doll features different visuals, some of which incorporate the E4 logo which makes the inclusion of it feel natural.
The other two entries that I liked from the most recent stock of E Stings were the following:
They don’t particularly fall in line with my earlier statement that I prefer the entries that convey a narrative, particularly the second submission featured above which is nothing but imagery timed to the soundbed and whilst the first example does have a narrative (albeit an abstract one) it’s the energy of these two pieces that I love. That being said, I still want my submission to have a narrative but if I can inject it with some of the energy that these have I believe it will add a lot to its appeal.